A Fifteen-Year Reflection on “Passive” Investing

Wendy on Goldwing

Congratulations to me! Today, I celebrate five and 15 years of helping passively minded, fee-only Registered Investment Advisor firms with their varied communications. It’s been 15 years since I joined Buckingham Asset Management/BAM Advisor Services as Director of Communications in January 1998. After a wonderful run there, I and my motorcycle-riding husband spun away to the open roads of Oregon, bidding a fond farewell to BAM. On January 5, 2009, exactly five years ago today, I received my own articles of organization, and Wendy J. Cook Communications, LLC became an official, tax-paying entity.

However you count it, it’s been the best ride of my life (not counting some of the ones I’ve enjoyed on the back of our Honda Goldwing, at right). To celebrate, I thought I’d share some reflections on the evolution of passive investing through the years. Even what we call what we do is evolving as I type. But that’s what makes it so much fun, right? Continue reading “A Fifteen-Year Reflection on “Passive” Investing”