How are your corporate communications like a courtship? For both, it’s crucial to proceed in the proper order, at the proper time. Otherwise, like proposing marriage to your blind date, what could be a smooth move could flop fast.
Project Planning: As Easy as One, Three, Two
As advisors plan for their communications, here are questions I sometimes field on initial queries:
- How do we get more traffic on our website?
- How can you help with our blog/social media/white paper/book?
- How much will it cost?
These are great questions … in time. But before you can properly address “How?” make sure you’ve nailed “What?” Continue reading “Courting Your Corporate Communications”