Evidence-Based Investing: A Universal Passion

As thankful as I am to be writing and editing for evidence-based investment advisers, there are days that I have wished there were more of “me” to go around — more creative types whose passion for evidence-based investing comes as much from our experience as ordinary investors as it does from being marketing sidekicks to the evidence-based adviser community. That’s one reason why I’ve especially enjoyed getting to know Robin Powell during the last few years, as he has served in roles similar to my own from his home base in the U.K.

While I’ve focused on the writing, Robin seems more comfy spreading the word in front of a camera. If I had a nifty British accent, maybe I’d feel the same way! In any case, I’m pleased to update you on Robin’s most recent adventures, including how and why he recently launched www.evidenceinvestor.com, and his own story about how he came to share our universal passion for, as he describes it, “proper investing, as opposed to speculating.” If you like what you see, give it a subscribe, and consider encouraging others to do the same … let the evidence speak! 


The Making of an Evidence-Based Investor:
Q&A with Robin Powell

Robin Powell, Evidence-Based Investing
Robin Powell, Evidence-Based Investing

Wendy: Why did you launch The Evidence-Based Investor?

Robin: It’s a few months now since I left Sensible Investing TV and several people have asked me what I’m doing now and where they can find my blogs and videos. In fact I’ve been busy building a new operation called Regis Media, which is a specialist content marketing consultancy for fiduciary advisors. It’s going very well but I’m still a journalist at heart, and I miss doing what I enjoyed most about Sensible Investing, in other words writing blogs and producing videos. Hence, The Evidence-Based Investor.

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Tight marketing budget? Pre-produced content could be the answer

Tight Marketing Budget Illustration
© Can Stock Photo Inc.

Today’s post is a re-post, reprinted with permission from author Sam Lewis of the U.K.-based Ember Television. Sam and his colleague Robin Powell are like the peanut butter to my chocolate in the world of financial communication service providers. While I focus on the words, Ember Television’s Regis Media team helps evidence-based advisers create high-quality videos and illustrations.  words and pictures work best together in helping you reach out to your ideal audiences. I encourage you to reach out to either of us for more information. Thanks, Sam and Robin, for letting me share our conversation here! 

PS: “Bespoke” is a British term for custom-crafted, so “bespoke content” means it is custom-written. Even I, a word-nut, learn something new every day by looking beyond my usual borders!  


It’s well-known that for content marketing to be effective, content has to be posted regularly. A Hubspot study found that businesses that posted 15 times or more per month saw their web traffic increase by 500%. When faced with statistics like this, content marketing can seem like a beast that constantly needs feeding.

The problem is that we’re now expected to produce more content but with the same budgets. For some organisations, like financial services firms, this can seem like an impossible task.

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