Introducing: WWW (That’s “Wendy’s Wednesday Whimsy”)

No, I am not claiming to have invented the World Wide Web. But I am launching a brand new “WWW” today – Wendy’s Wednesday Whimsy – a weekly(ish) short & sweet idea that I believe evidence-based advisers like you will find helpful to your cause.

Today, I’m giving a nod to Neligan Financial’s website. After all, our evidence-based advisor friends over in the Land of the Brexit could no doubt use some kindness this week.

Neligan Financial Screen Grab

What I Like About It:

  • It’s nice and clean overall, good use of colors, language and imagery to convey a distinct personality, give it a sense of place, and quickly communicate key themes.
  • I am particularly fond of its Services page. I love how the adviser used his prospective clients’ most pressing questions as his key service offerings. Score!
  • Scrolling down to his newsfeed, check out this recent post: “Things That Reward Patience.” It shows how you don’t have to write a lot to say so much. Bravo!

For the record, I don’t know this adviser personally (yet). I stumbled across his site when he joined our Evidence-Based Advisors LinkedIn group. If the group is a good fit for you, I encourage you to do the same.