Always proofread your blog posts and e-newsletters, and preview a test version before you really hit “send.”
That’s what I advise others. It’s also what I always do myself.
Well, almost always. Herein lies a lesson re-learned a few weeks ago.
I’d just added some new material to the Content-Sharing Library, coincidentally about how to avoid identity theft and financial fraud. Announcing availability on a Friday, I watched the downloads rolling in over the weekend from interested subscribers. Yay.
Then … remember the WannaCry ransomware scare? That very weekend, reports broke of this new, seemingly major threat. I certainly hadn’t planned my release to coincide with the breach, but had I been psychic, I couldn’t have timed it any better.
So, carpe diem, I decided it would be a great time to release a quick follow-up e-blast and post, with an additional cover letter advisors could use to share the newly released and incredibly timely materials.
Hey, remember about a month ago, when I teased you with a nearly ready – and free – Evidence-Based Investment infographic/poster Mineral and I were putting together for you? Today, we are delighted to announce actual availability.
There’s additional information to be had by clicking on “Order It!” But to summarize a few key points:
You can order a high-resolution, print-ready version of the infographic/poster for free.
Mineral will even add your logo and disclaimers before sending it your way (allow a week or so for delivery).
The default primary color is blue, or you can request a different primary color to complement your branding.
If you’d like a printed version of the same, you can order that too. $30 USD to cover costs will score you a big, beautiful 24″x 36″ poster size to display proudly on your office wall ($10 USD more if shipping internationally).
You know evidence-based investing can dramatically improve investors’ expected outcomes. But it can be hard to convince your clients and prospects of that, especially when the markets are acting up. Our clear infographic (with your branding added) will help you explain why you do, what you do, with a simple comparison between evidence-based and traditional active investing.
What’s the Catch?
Seriously, there is none. I’m as passionate about the benefits of evidence-based investing as you are, and I wanted to do my bit to help. If you’d like to stay in touch with me or Mineral, there will be check-boxes you can click to start (or keep) receiving ongoing news from us. But that’s entirely optional. (You can also sign up for my Content-Sharing Library to keep receiving more goodies at reasonable rates.)