News Glut

News glut
© Can Stock Photo / deserttrends

Have you ever ended up with so many subjects to write about that you seize up and skip writing anything at all? It happens. Time to get caught up on some of my blogging backlog …

Twenty Over Ten Offers Content Assist

A few weeks ago, I attended one of Twenty Over Ten’s webinars, introducing Content Assist. The new offering struck me as one more reason to consider turning to this firm for your next website build. I especially liked the fact that it provides you with “starter” content, but you can edit it as much or as little as you please to personalize it for your own use. That’s not unlike my own Content-Sharing Library, except theirs is integrated tightly into their website service.

Will there be a content creation alliance between us at some point? Hey, stranger things have happened. No promises, but let me know if that’s of interest to you. Either way, I’d like to think Twenty Over Ten and I go together like Forrest Gump’s peas and carrots. Way to go, Twenty Over Ten!

Continue reading “News Glut”

New Year, New(ish) Content-Sharing Library

© Can Stock Photo/homestudio

Good news! This April, the Content-Sharing Library will be five years old. We’re just under 140 worldwide subscribers, with approximately 140 pieces available for download … and growing. Here’s a quick take on some recent updates I’ve made to celebrate and liven up the Library. (ALSO, don’t miss the UPDATED CONTENT announcement bundled into this post.)

Preview the Library Before You Join

Non-members can now preview the Library before subscribing. In preview mode, you’ll be able to browse everything that’s available for members to download. Click on Free Samples, to see how the download process works. When you’re ready to gain full access to the Library, Become a Member, and you’re on your way.

NEW: Updated Material from the Archives

Some of the material in the Library is now several years old, and yet still useful. To make best use of still-relevant material, I’ll be refreshing and re-releasing key content in updated form. You’ll find these updated materials featured in a new category, UPDATED Content.

To launch this initiative, I’ve just loaded an updated version of “The Vital Role of Rebalancing.” Originally released in June 2013, it’s still a timely discussion today.

Easier Access After You Join

Library members can now download content straight from “new content” email announcements or blog posts:

  • If you’re already logged into the Library, clicking on an email or blog post link (like this updated “Vital Role of Rebalancing” link) – will instantly download the referenced content.
  • If you’re not yet logged in when you click on a new content link, you’ll be prompted to log in, and then the material will immediately download.

When viewing the Library, members can now also click on the title of the content to download a single piece, or check multiple selection boxes to download several pieces at once.

More Good Content to Come

It’s been a fun ride so far building the Content-Sharing Library. I look forward to adding new materials and continued updates for many more years to come!

“The One Time” Lesson Learned

© Can Stock Photo / photography33

A Wendy’s Wednesday Whimsy

Always proofread your blog posts and e-newsletters, and preview a test version before you really hit “send.”

Always.

That’s what I advise others. It’s also what I always do myself.

Well, almost always. Herein lies a lesson re-learned a few weeks ago.

I’d just added some new material to the Content-Sharing Library, coincidentally about how to avoid identity theft and financial fraud. Announcing availability on a Friday, I watched the downloads rolling in over the weekend from interested subscribers. Yay.

Then … remember the WannaCry ransomware scare? That very weekend, reports broke of this new, seemingly major threat. I certainly hadn’t planned my release to coincide with the breach, but had I been psychic, I couldn’t have timed it any better.

So, carpe diem, I decided it would be a great time to release a quick follow-up e-blast and post, with an additional cover letter advisors could use to share the newly released and incredibly timely materials.

That’s when I made a beginner’s mistake. Continue reading ““The One Time” Lesson Learned”

Financial Security and Modern-Day Pirates

© Can Stock Photo / AlienCat

Pirates may be jolly when they’re Johnny Depp in a costume, but the real renditions aren’t amusing at all … as the world is being reminded of recently in the form of a global Microsoft ransomware outbreak. If you’ve not yet seen the news, all you have to do is Google “ransomware attack 2017” and you’ll get caught up pretty quickly. You might want to have a paper bag handy, to breathe into.

Bottom line, to help shore up the security of your virtual ship, there’s one important step you and your clients should be taking if you’ve not yet done so: Make sure all updates and patches to your Windows operating system have been completed – like, yesterday. (As in, stop whatever else you’re doing, and do that now.)

By the way, I’ve just added a short email to the Content-Sharing Library, which you can use to reach out to your clients about this simple but important step. And, as incredibly excellent timing would have it, just last Friday, I also happened to load a quick-reference guide and a longer report on the subject of protecting against financial fraud and identity theft (U.S. and Canadian versions of the same).

If my timing were always this impeccable, I’d become an active investor! It’s not, and I won’t.

As they used to say on Hill Street Blues, let’s be careful out there.

Breaking News: Your Blogging Life Just Got Easier

You know it’s good for you and your community: blogging. Especially if it’s good stuff, accessible and informative, without sucking away too much of your client-service face time.

What would you say to a new service to help you achieve just that? Consider it done!

It all started when husband/wife team Jud and Kim Mackrill of Mineral reached out to me recently with an intriguing idea. Here’s the overview: Continue reading “Breaking News: Your Blogging Life Just Got Easier”

A Hat-Tip to Stuart Zimmerman: “Every 100 Documents Count!”

Stuart Visits Us in Oregon - Oct. 2014
Stuart Visits Me in Oregon – Oct. 2014

Wendy’s Wednesday Whimsy:
“Every 100 Documents Count!”

Read on for a nifty Content-Sharing Library discount offer.

Back when I was director of communications at an energetic young financial firm, I was privileged to work alongside one of its co-founders, Stuart Zimmerman. Others at this relatively small start-up firm may have had it over Stuart on nitty-gritty number-crunching skills, but nobody could beat him on cheerleading optimism. His “the best is yet to come!” enthusiasm was a virulent contagion; few were immune.

Stuart started our “Good News Friday,” for example, where we swapped tales of good deeds that had happened that week, whether it was launching a major new service or helping a family finally get its portfolio on the right track.

One of my favorite “Stuart-isms” is: “Hey, every [number] counts!” At first, the number would be modest. By the time I left The BAM ALLIANCE toward the end of 2008, that number had increased exponentially. But it wasn’t about size. Every client and every dollar entrusted to us did indeed count. This is a lesson I learned from Stuart and the rest of my BAM compatriots – and brought to my own little business.

101 Documents

This is why I am delighted to celebrate last week’s publication of the 100th document in my Content-Sharing Library. Continue reading “A Hat-Tip to Stuart Zimmerman: “Every 100 Documents Count!””

What Should You Say About the DOL’s Ways?

canstockphoto12290189-under_construction_dog
© Can Stock Photo Inc. / damedeeso

While the Department of Labor’s fiduciary ruling is not any sort of death knell (unless, perhaps, you’ve been peddling some seriously toxic investment products), you might think it was, given last week’s glut of headlines in the financial press. I’ve seen all five of Kübler-Ross’ famed stages of grief on exhibit: denial, anger, bargaining, depression and, ultimately, acceptance.

I have experienced these myself. For some time, I doubted that the DOL would ever achieve a ruling. When they actually did, I was angered by some of the last-minute holes that were blown into what could otherwise have been a more solid fiduciary stronghold. While I am in no position to bargain with the DOL, I debated with myself, mulling over shifting moods on whether the ruling was a good or bad thing for investors.

In the end, I have accepted that we should think of the ruling as a modest victory for investors and that, by and large, you should communicate it as such to your community.

Continue reading “What Should You Say About the DOL’s Ways?”

Client Communications and Current Crises: What’s an Advisor To Do?

Hero Image

The New Year’s market volatility gives me an excellent opportunity to explore a question I am frequently asked by evidence-based advisors:

When the markets are having a bad day (or few), should I reach out to my clients right away, or hold off until the results are more clear?

I get that there are a number of reasons it may seem logical to pause and reflect before sending out client communications in the midst of a market crisis:

  • You might inadvertently generate anxiety where none existed. If you’ve done your job, they should already be remaining calm.
  • If your clients haven’t noticed the crisis or they don’t care about it, they already are best positioned to adhere to their long-term, evidence-based plan. Why mess it up?
  • Either making too light of breaking news or analyzing it too deeply could backfire on you if the markets render your comments obsolete or just plain wrong.
  • Reacting to breaking news may feel contrary to your evidence-based philosophy. Are you sending the wrong message by implying the news matters?

Go Ahead, Hit the Hero Key

So, yes, I can understand why you may be reluctant to be in touch with your clients during market crises. But here is why I believe that none of these bullet points should prevent you from doing so anyway.

Continue reading “Client Communications and Current Crises: What’s an Advisor To Do?”

Evidence-Based Investing and Adviser Gray Matters

For years, advisers like you and service providers like me have been defending evidence-based investing against the opposite of it: Active vs. passive. Alpha vs. beta. Rational vs. emotional. Scientific vs. speculative. Market timing and stock picking vs. risk factors and diversification.

Evidence-Based Investing Gray Matter
© Can Stock Photo Inc.

Evidence-Based Advances

Call it what you will, ours has long been a relatively black and white conversation about “us” vs. “them.” It’s a conversation we’ve gotten good at too, as we state the case for keeping market efficiencies high, unnecessary expenses low and human emotions in check. By keeping our message loud and clear through the years, we’ve been winning over an increasing numbers of investors, fellow advisers, fund providers and even the financial press.

So, congratulations, we’re winning! That’s good news. But I believe it’s also the fuel that’s igniting a new communications challenge. Our black-and-white messages may no longer suffice. These days, expect a finer shade of gray in your conversations, with more nuanced variations on the theme of active vs. passive investing. Continue reading “Evidence-Based Investing and Adviser Gray Matters”

Open for Business: The New WJCC Content-Sharing Library

We interrupt our regularly scheduled blogging to share some exciting news. The Wendy J. Cook Communications (WJCC) Content-Sharing Library has now moved to a new platform and is open for business, sporting a number of improvements on the previous version.

In a testament to the fact that it is possible to teach older dogs a few new tricks, I’ve created a short video — my first ever! — to offer a guided tour of what to expect in the new Library. This should come in handy for current members as well as those of you who would like to preview what you can expect when you join. Plus, I am having a good hair day; for that alone it’s worth viewing.

For those who prefer to read, here’s more information about the WJCC Content-Sharing Library, including an overview and a summary of its newest features.

What is the Content-Sharing Library, anyway?

The WJCC Content-Sharing Library provides evidence-based investment advisers like you with timeless and time-sensitive materials to help you inform your clients and prospects or respond to their questions. Content is provided in MS Word format, for you to use as is or edit to suit your needs. Continue reading “Open for Business: The New WJCC Content-Sharing Library”