You, Your Investments, and the Coronavirus (UPDATED)  

Created: February 24, 2020

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Description: UPDATED 2/24: Use this 677-word client reach-out to remind your clients why they should avoid reacting to breaking news about novel coronavirus, at least as far as their investment portfolio is concerned. With minor modifications, the piece can also be used for general/prospecting purposes.

Quarterly Client Letter — 2019 Q3  

Created: October 2, 2019

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Description: Use this 442-word quarterly client letter to remind clients to stay the course amidst breaking global news. It explores how reflexes in your brain can play tricks on your financial resolve.

A Timely Reminder on the Perils of Market Timing   Free Sample (Click on title to download)

Created: August 25, 2019

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Description: A 735-word client reach-out about the prospect that a trade war with China could lead to a recession. The piece covers four reasons why trying to engage in market-timing in reaction to the unfolding news remains as ill-advised as ever.

Quarterly Client Letter — 2019 Q1  

Created: April 1, 2019

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Description: This 520-word quarterly client letter reflects on the differences between breaking news and timeless investment tenets, noting in particular the contrast between Q1 performance and recent volatile returns just prior.

An Homage to John “Jack” Bogle   Free Sample (Click on title to download)

Created: January 17, 2019

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Description: Use this 340-word note to reach out to clients to celebrate Jack Bogle's life and remind them that you're here to help them pursue their own best pursuits in similar fashion.

Quarterly Client Letter — 2018 Q4  

Created: January 2, 2019

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Description: This 515-word quarterly client letter offers two talking points on how to consider current market conditions in the context of long-term market performance. "Average" returns aren't the norm, and recency bias is a risk.

2018 Year-End Market Volatility Client Reach-Out  

Created: December 6, 2018

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Description: Use this 2018 year-end client reach-out to help clients ride out current market volatility. The document contains two versions: (1) a 580-word extended reach-out that includes references to Hans Rosling's new book "Factfulness," and (2) an abbreviated, 330-word reach-out that omits the reference to Rosling's book.

Global Diversification: The Antacid for Market Turbulence  

Created: October 10, 2018

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Description: A timely 600-word client reach-out to reflect on the October 10, 2018 U.S. stock market tumble. Emphasizing the continued importance of remaining globally diversified according to one's goals and risk tolerances, the message also reminds them of your role as their fiduciary advisor. Ideal for a client email, the piece can also be modified for more general purposes.

Quarterly Client Letter — 2018 Q1  

Created: April 2, 2018

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Description: This 500-word quarterly client letter reflects on the recent uptick in market volatility, encouraging clients to be in touch with you if they need a "pep talk," a shift in their investment plans, or both.

10 Things To Do Right Now While Markets Are (Not Really) Tanking  

Created: March 21, 2018

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Description: Use this 1,250-word handout with clients or prospects, to serve as a "safety drill" during calm markets, to help them prepare for staying the course during market downturns. The piece offers 10 judicious actions to take during bear markets, along with 10 insightful quotes from respected subject matter experts. You also can encourage readers to revisit the piece (or use it with a brief intro) the next time markets actually are tanking.

The Current Market Decline in Context  

Created: February 5, 2018

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Description: This 430-word message is optimized for reaching out to your clients about the current market decline. It encourages them to stay the course according to their personal plans (unless their own goals have changed). It also reflects on how market drops are normal, and how popular headlines are often designed to grab attention rather than inform readers. The message can be modified to share with prospective clients or for other purposes.

Year-End Reflections on the New U.S. Tax Law  

Created: December 21, 2017

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Description: Use this 550-word client message to reach out to clients about the U.S. tax law changes, to remind them you're available to assist and to suggest potentially advantageous actions they could take before year-end -- such as increasing charitable contributions or shifting taxable income into 2018.

Equifax Breach Commentary  

Created: September 18, 2017

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Description: Use this 785-word client communication to comment on the recently announced Equifax security breach, offer guidance, and remind them of the timeless "Avoiding Financial Scams and Identity Theft Slams" materials you can share with them (also available in the Content-Sharing Library, under Technology). You may also wish to modify this piece to share with additional audiences.

Hurricane Harvey Texan Client Reach-Out  

Created: August 28, 2017

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Description: A 284-word client reach-out for advisors based in Texas, to be in touch with clients about the effects of Hurricane Harvey. (A version for advisors NOT based in Texas also is available as a separate download.)

Hurricane Harvey General Client Reach-Out  

Created: August 28, 2017

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Description: A 238-word client reach-out for advisors NOT based in Texas, to be in touch with clients about the effects of Hurricane Harvey. (A Texan advisor version also is available as a separate download.)

Client Reach-Out on Microsoft Ransomware Alert  

Created: May 15, 2017

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Description: Use this 245-word email to reach out to clients and alert them to the current global Microsoft ransomware outbreak. The alert encourages them to install any outstanding Microsoft patches on their devices if they've not yet done so. It also references the new materials on financial fraud and identity theft just added to the Content-Sharing Library. These offer you additional ways to add value to your clients' financial well-being.

Quarterly Client Letter – 2017 Q1  

Created: April 4, 2017

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Description: This 525-word, first-quarter client letter summarizes some of the noteworthy market and economic events in Q1 2017 and puts them into the usual "stay the course" context.

Post-Election Reflections: The Morning After  

Created: November 9, 2016

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Description: This 470-word client letter is a slightly updated and modified version of the client letter posted yesterday (Nov. 8), now that the U.S. presidential election results are known. Either version can be used to contact clients about the unexpected outcome, encourage them to remain on course with their investment strategy and be in touch with you if they have questions.

Post-Election Reflections  

Created: November 8, 2016

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Description: This 440-word client letter can be used on Nov. 8 as U.S. presidential election results are announced, or within the next few days following the election. Use it to remind clients you are available to help them stay the course with their carefully constructed investment strategy ... or to assist them in making updates if warranted.

Quarterly Client Letter – 2016 Q3  

Created: October 4, 2016

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Description: This 480-word, third quarter client letter reflects on a relatively quiet summer, celebrates some recent market milestones and reminds clients that, despite continued domestic and global uncertainties, the best approach is the long-term, evidence-based strategy.

Presidents, Politics and Your Portfolio: Thinking Beyond Stage One  

Created: August 27, 2016

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Description: This 750-word article can be shared with clients or prospects who may wonder if there is something they should "do" with their investments as the November 8 U.S. presidential election date nears. It encourages them to stay true to their long-term investment strategies by thinking beyond the immediate news.

Parenting Your Wealth in Uncertain Markets  

Created: August 12, 2016

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Description: This 1,000-word article compares good parenting skills to good wealth management, describing why patience is an investor's greatest virtue. Share with clients and prospects during this summer's unruly political climate or, with minor modifications, it can serve as a timeless piece to address any form of heightened uncertainty.

Intro for “Reflections on Real Estate Investing” Report  

Created: July 19, 2016

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Description: For advisers who are receiving timely queries about the current (July 2016) sell-off of U.K. Open Ended Property funds, this 200-word cover letter can be used to share the separate "Reflections on Real Estate Investing" report. The report can be used along with this intro, or it can serve as a general, stand-alone piece on real estate investing.

Quarterly Client Letter – 2016 Q2  

Created: July 4, 2016

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Description: This 360-word, second quarter client letter reminds clients that the markets' responses in the aftermath of the Brexit referendum illustrate the inherent uncertainty involved in maintaining a disciplined, globally diversified portfolio designed to manage risks and capture expected market returns.

Brexit Vote and Market Outcomes  

Created: June 24, 2016

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Description: This 680-word piece can be used to reach out to your clients to remind them that you are there for them and to encourage them to stay the course during the days ahead. With minor modifications, it could be used for a general e-blast, video script or similar content for wider audiences.

You, the Capital Markets and Your Brexit Fears (Anglicised)  

Created: June 15, 2016

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Description: For advisors to reach out to clients who are contemplating abandoning their investment plan in the face of Brexit-generated market volatility, this 500-piece letter reiterates the timeless, evidence-based reasons it's important to avoid reacting to breaking news. Assuming the letter is most appropriate for UK audiences, it is edited for Anglicised references and spellings.

Our Mixed Up, Messed Up Relationship with Investment Risk  

Created: May 11, 2016

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Description: As we swing into another summer of global events (such as the Cdn. Fort McMurray wildfire, UK Brexit and US elections), this article presents ways that investors tend to overestimate, underestimate, misunderstand and mistreat investment risks (both return-generating market risks as well as avoidable concentrated ones). Use this 1,000-word piece to explain investment risks to prospects and clients alike. Break each section into a series for video scripts or other uses.

DOL Fiduciary Ruling Client Reach-Out  

Created: April 10, 2016

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Description: A 525-word client reach-out on the DOL's new fiduciary rule, reflecting on its strengths and weaknesses, inviting them to contact you with any questions, and reinforcing the true fiduciary care you've been providing all along.

Good Advice  

Created: February 11, 2016

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Description: This 675-word piece reminds your clients and informs prospective clients that the best-interest advice you have to offer goes well beyond what is often thought of as "advice" (i.e., stock tips and little more). It reinforces why a good financial adviser remains relevant even as low-cost funds, automated investing and simplified financial planning is on the rise, and especially during the turbulent market times we are currently experiencing. As such, this piece can be used as a timely response to current market volatility or as a timeless article for all market climes.

Cover Intro for Dimensional 2015 Year in Review  

Created: January 21, 2016

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Description: This 540-word summary provides an introduction you can use to share Dimensional's 2015 Advisor Byline Market & Economic Review. The introduction is a little longer than in most years, given the current market climate. It's primarily for being in touch with your clients, although it can be modified to serve as a prospecting piece as well.

Additional China-Oil Response  

Created: January 17, 2016

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Description: As the market continues to remain in a state of flux, you may want to send another reach-out to your clients (or an initial one if you've not yet been in touch), reminding them that the best course through volatile markets is an evidence-based course. This 380-word message will help you do that.

Client New Year Greeting-China/Oil Response  

Created: January 7, 2016

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Description: Happy New Year! Here is a short, 350-word message you can use to reach out to your clients in light of the market volatility we're experiencing in the opening days of 2016.

Reflections on Paris  

Created: November 17, 2015

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Description: A short (330-word) message to clients offering them thoughtful reflections on your advisor relationship with them in the wake of the Nov. 13 attacks on Paris. For example: "We aim to do all that we can – even if it may never be everything – to nurture what is good and true in our lives." This also can be used as a Thanksgiving or holiday reach-out, or as video script.

Advice That Adds Up During Down Markets  

Created: October 14, 2015

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Description: Here is a 700-word piece you can use to remain in touch with clients who may still be nervous after receiving their third-quarter report during the current down market. It encourages them to stay the course with their carefully planned portfolio, already designed to endure market risks. It reminds them why this is your advice, and how an objective third-party can help them overcome their instinctive reactions to down markets. Use as follow up to your clients' third quarter reports or to reach out to clients or prospects in general. It could also serve as good narrative for a video.

October Q3 2015 Client Letter (Google Hits vs. Long-Term Investing)  

Created: October 3, 2015

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Description: This 470-word article looks at how popular Google results, similar to other forms of headline news, may distract investors from their long-term strategy. It provides salient recent quotes on the importance of remaining disciplined during market uncertainty.

Client Reach-Out About Bad Market News  

Created: August 22, 2015

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Description: You can use this brief, 450-word piece to reach out to clients and prospects in an e-mail or mail distribution, or it could serve as language for a short video. Created for the August 2015 market decline, but applicable with minor edits to any "bad news" market conditions. The piece reminds clients that it is your role as their advisor to put bad market news in context, that this is exactly what realized market risk looks like, and that they should stick to their existing Investment Policy Statement to reap the market's long-term expected rewards.


Created: June 29, 2015

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Description: Here is a brief, 375-word piece you can use to reach out to clients and prospects in an e-mail or mail distribution, advising them to the stay the course as the Greek debt crisis unfolds. It advises them on how to consider the event in the context of evidence-based investing and serves as a call to action to be in touch with you for additional assistance.

January Q4 2014 Client Letter (Recency & Tracking-Error)  

Created: January 4, 2015

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Description: This 390-word client letter can be used as a cover letter to accompany your quarterly client reports or as a stand-alone communication. It advises clients to avoid recency and tracking-error regret as they consider 2014 annual returns (when a concentrated large-cap U.S. position outperformed the typical globally diversified strategy).

Timeless Investment Advice for Timely Market Troubles  

Created: October 15, 2014

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Description: This 500-word e-mail can be used to reach out to clients or prospects about today's (October 15, 2014) market drop or repurposed as a follow-up (with minor edits to adjust to whatever happens next in the market). It empathizes with the pain that market drops can cause and reinforces classic themes such as the importance of taking a long-term, evidence-based approach to harnessing market volatility.

Market Mania and Investor Resolve … Again  

Created: July 31, 2014

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Description: This 500-word timely client letter can be used to contact clients who may be concerned about the July 31 2014 steep market decline (or modifiable to be used in the days ahead, depending on continued news). Borrowing on language from past periods of market risk, it reinforces the importance of avoiding herd mentality and instead staying the course during times when market risk appears.

UPDATED: Market Mania and Investor Resolve  

Created: October 11, 2013

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Description: We've updated this piece from an earlier version, created during the last period of steep market decline in June. This updated 800-word version provides calming, historic context and reminders of essential investment tenets for clients who may be second-guessing the current risk levels in their portfolio in light of the government shutdown and related events.

The S&P 500 Wheel of Fortune  

Created: May 17, 2013

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Description: Purchase this 400-word document to use as timely, appropriate commentary on the S&P 500 Index’s recent (May 2013) all-time market highs. Remind investors that (a) an evidence-based portfolio already is positioned to capture market surges commensurate with the investor's goals and risk tolerances and (b) chasing past returns is counterproductive. The best advice is, as always, to enjoy the returns gained, but stay the course according to personal goals and risk tolerances.

Responding to Active Management News & Analysis  

Created: April 11, 2013

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Description: This 650-word piece can be used to respond to miscellaneous active calls to action related to popular market trends, gloomy forecasts or other current or ongoing events. It thanks the individual for sharing the news, and provides them with two guidelines for properly assessing it: (1) Consider the credibility of the source. (2) Even if the source is credible, consider the worth of the news in relation to your recommended, long-term, passively minded investment strategy.

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