More Free Stuff From Me and Mineral – Coming Soon

A Wendy’s Wednesday Whimsy

For almost 20 years, I’ve been writing about evidence-based investing (aka, passive investing). I’ve been at it since Humberto Cruz was a familiar syndicated columnist, nationally reporting the passive news as well. Remember him? Cruz retired in 2010 after this final column, but check out how timely his reflections remain:

“Just as investors piled into tech stocks in late 1999 and early 2000, and went into hock to flip condos in 2005-2006, they will flock to whatever investment is ‘hot’ in 2011, increasing the risk of getting burned. Through the years, this self-destructing investor behavior has never changed.”

Before I embarked on my current career, I was a tech-head writer for computing facilities at Washington University in St. Louis, Ralston Purina, and a library software developer you’ve never heard of unless you’re a librarian. Even when I was at BAM Advisor Services, we developed a lot of in-house tech toys, which generated the usual questions about how – and when – to talk about them.

If there’s one rule I learned, it’s that you DO NOT talk up next releases until they’re actually released. With Murphy’s Law in force right up until you flip the switch, anything that can go wrong, probably will. So predicting publication dates and final features is about as wise as forecasting next month’s stock prices, and about as safe as sharing client testimonials (at least here in the U.S.).

So you can understand why I don’t usually announce any goodies before they’re fully baked.

Today, I’m going to break the rules. My boss said it was okay.

Let it be known: Mineral and I have joined forces and are creating a simple infographic poster that summarizes the essential differences between evidence-based investing versus traditional active investing. Once our poster is ready, you’ll be able to use it as a quick reference whenever you see that puzzled look in someone’s eye as they ponder “this evidence-based investing thing.”

Better yet, we’re going to make the printable artwork available to you for FREE, plus help you add your own branding (logo) to it. It’s our way of saying “thanks” for all the hard work you do serving investors’ best financial interests with evidence-based investing.

Sweet.  But when will it be available?

On that, I’ll just say, keep an eye on my blog. It’s coming soon. Really. In the meantime, you can: