A Wendy’s Wednesday Whimsy

Have you established a LinkedIn profile? If not, for crying out loud, get ’er done (although that’s the subject for another Wednesday Whimsy). If you do have one, that’s fantastic, but I’ve stumbled across something worth double checking, to ensure that your LinkedIn profile isn’t inadvertently steering visitors to the wrong address.

Every so often, when I click on an advisor’s company name, and then click on the website address on the resulting page, I end up being taken to a site that may bear the firm’s name but be a different – wrong – address. You probably don’t need a Communications professional like me to tell you why that’s unfortunate, especially if that firm happens to be a similarly named competitor of yours. I’ve seen that happen.

So here’s how to double check your address in a few, easy clicks, using screen grabs from my own profile so you can follow along (and feel free to connect with me while you’re at it). To paraphrase Dr. Emmett Brown from “Back to the Future” (one of my faves), “Please excuse the crudity of these models. I didn’t have time to build them to scale or paint them.”

Step 1: From your LinkedIn home page, select Profile > Edit Profile Continue reading “The LinkedIn Company You Keep — or Lose” →