The right wording is always important. But an appealing design entices people to actually read it. That’s the inspiration behind Wendy’s Wares, where I’ve married my writing services with polished, professional design. The results? Customizable handouts tailored for you and your evidence-based advisor messaging.
If you’ve been plenty busy with your own challenges and opportunities lately, you may not have noticed a dearth of blog posts from me in 2020.
But, hey, it’s 2021 now! And buried under the more startling events of the week, I quietly marked the anniversary of 12 years in business as Wendy J. Cook Communications, LLC on January 5. Yay.
So, let’s get back to it, shall we? In a year characterized by so many plans that didn’t happen, here are a few of the things I did instead in 2020:
COVID-19 was as good an excuse as any to hunker down with some classic favorites. I spent a lot more time reading, for work and pleasure. I’d forgotten how much I love reading just for reading’s sake. Also sleeping more. With fitness centers closed here, I have moved my routine in-house, which has saved me a lot of prep and driving time. Then there’s Netflix.
In addition to my day job (including custom-writing engagements and Content-Sharing Library materials), I was also keeping our local American Association of University Women (AAUW) branch chugging along. The pandemic happened to hit about halfway through my term as branch president. So some fancy footwork was required to sustain our organization (well over 100 years old and counting). Thankfully, most of even our senior members embraced Zoom with the same zeal they applied to rotary phones earlier in their octogenarian lives. Score another one for the enduring value of an intrepid spirit and a college education … at any age.
Today’s post is in part inspired by an email I received a couple days ago from an advisor, enquiring if I was still in business. “I noticed your last post was in July,” he said. Ouch. I suppose it’s good to know somebody’s keeping an eye on me.
Saving the best for last, I’ve been goofing with an entirely new service offering, inspired by another advisor’s request. We’re still working out a couple technical kinks, so keep an eye on your inbox and you’ll see more details forthcoming. But here’s a hint of what’s to come: If your firm could use a handsome, custom-branded, one-page fact sheet describing your key differentiators, you’re going to be able to order one from me soon.
That’s it for now. Here’s to a happy, healthy 2021 in which we try our level best to proceed thoughtfully and in kindness. And yes, I’m here! 😏
TWO BONUS TIPS:
(1) If you’re a financial advisor and you’ve not yet found Lang Cat’s Mark Polson and his weekly Top Class Wednesday blog, do tootle over to his site and sign up for them. Based in Edinburgh, Scotland, Polson offers fascinating first-hand insights into how the financial advisory business is faring over in his stomping grounds. In a world where it’s too easy to become bubble-wrapped in my own polarized perspective, I find Polson’s “out there” commentary of great value (even though I only understand about half of it). Besides, his writing craft is indeed top class. Just don’t read his posts while drinking coffee, or your morning brew may end up your nose.
(2) Speaking of thoughtful and kind, AGC (Advisors Growing as a Community) is another quiet little group that’s been making good strides in 2020. Its co-founders Taylor Schulte and Justin Castelli have been carefully cultivating a short list of advisors interested in growing “personally and professionally alongside their peers.” They appear ready to take off more meaningfully in 2021, with some nifty collaborative projects, so give them a follow and see if they’re a good fit for you.
Happy April Fools’ Day, such as it is. If there’s one thing the coronavirus has laid bare, it’s that we truly are all in this together. So, to help you stay in touch with your clients during these challenging times, I am giving away two no-fooling gifts to advisors like you:
(1) FREE Client-Ready Content: A CARES Act Overview
My newly published piece, “A CARES Act Overview,” is now available as a FREE download from the Content-Sharing Library.Share this 1,450-word report with clients or (slightly modified) with prospects to provide an approachable but relatively substantive summary of critical content within the Act.
(2) Join the Content-Sharing Library at a Discount
If you find this free content useful and would like plenty more where it came from, you can subscribe to the Content-Sharing Library to access everything else there, plus everything I’ll be adding soon. Use the discount code NOFOOLING to subscribe between now and April 6, and you’ll receive a 10% discount off your annual membership — or $295 instead of $325.
To complete our circle of support, I’d be grateful if you share this announcement with other advisors or advisor forums who might benefit from the information. You’ll be doing them — and me — a lovely favor.
Let’s get right to it: Unless all heck breaks loose between now and January 5th, I’ll soon be celebrating the 10-year anniversary of the day I filed my articles of organization for Wendy J. Cook Communications, LLC. Wahoo!
For now, I just wanted to let you know to be on the look-out for a January 4th announcement about a very special gift. Because friends don’t let friends party alone.
In the meantime, I wish you and yours the warmest, most wonderful holiday season. To swipe a quote from a holiday greeting I received from People Science, “May your workload lighten, your in-store crowds be showered and your traffic jams be merry and bright.”
In fact, let’s start the giving early. In case you missed it, Cliff Asness of AQR Capital Management just sent out his own announcement, commemorating AQR’s 20-year anniversary by giving away a nifty book: 20 for Twenty: Selected Papers from AQR Capital Management. The book includes one of my all-time favorite reads, “My Top 10 Peeves,” which includes one of my all-time favorite quotes (still every bit as relevant today): “Every time someone says, ‘There is a lot of cash on the sidelines,’ a tiny part of my soul dies. There are no sidelines.”
Looking forward to staying in the fray with you, in 2019 and beyond!
PS: Here’s a hint about your upcoming gift. It involves a friend and colleague who’s been hanging out in New Zealand lately. You’ll find out more on Jan. 4 … especially if you sign up to receive my announcements directly to your inbox. 😉