Introducing: WWW (That’s “Wendy’s Wednesday Whimsy”)

No, I am not claiming to have invented the World Wide Web. But I am launching a brand new “WWW” today – Wendy’s Wednesday Whimsy – a weekly(ish) short & sweet idea that I believe evidence-based advisers like you will find helpful to your cause.

Today, I’m giving a nod to Neligan Financial’s website. After all, our evidence-based advisor friends over in the Land of the Brexit could no doubt use some kindness this week.

Neligan Financial Screen Grab

What I Like About It:

  • It’s nice and clean overall, good use of colors, language and imagery to convey a distinct personality, give it a sense of place, and quickly communicate key themes.
  • I am particularly fond of its Services page. I love how the adviser used his prospective clients’ most pressing questions as his key service offerings. Score!
  • Scrolling down to his newsfeed, check out this recent post: “Things That Reward Patience.” It shows how you don’t have to write a lot to say so much. Bravo!

For the record, I don’t know this adviser personally (yet). I stumbled across his site when he joined our Evidence-Based Advisors LinkedIn group. If the group is a good fit for you, I encourage you to do the same.

How Is Your Advisor Website Like a Toothbrush?

Website toothbrushes
© Can Stock Photo Inc.

How is your advisor website like a toothbrush? Both are basic essentials, and come in a huge range of sizes and options to reflect your individual tastes. Most important, just as you should regularly replace your toothbrush well before it’s snapped in two, you should treat your website to a regular refresh to keep it relevant in the face of ever-advancing technology. Continue reading “How Is Your Advisor Website Like a Toothbrush?”