More Free Stuff From Me and Mineral – Coming Soon

A Wendy’s Wednesday Whimsy

For almost 20 years, I’ve been writing about evidence-based investing (aka, passive investing). I’ve been at it since Humberto Cruz was a familiar syndicated columnist, nationally reporting the passive news as well. Remember him? Cruz retired in 2010 after this final column, but check out how timely his reflections remain:

“Just as investors piled into tech stocks in late 1999 and early 2000, and went into hock to flip condos in 2005-2006, they will flock to whatever investment is ‘hot’ in 2011, increasing the risk of getting burned. Through the years, this self-destructing investor behavior has never changed.”

Before I embarked on my current career, I was a tech-head writer for computing facilities at Washington University in St. Louis, Ralston Purina, and a library software developer you’ve never heard of unless you’re a librarian. Even when I was at BAM Advisor Services, we developed a lot of in-house tech toys, which generated the usual questions about how – and when – to talk about them.

If there’s one rule I learned, it’s that you DO NOT talk up next releases until they’re actually released. With Murphy’s Law in force right up until you flip the switch, anything that can go wrong, probably will. So predicting publication dates and final features is about as wise as forecasting next month’s stock prices, and about as safe as sharing client testimonials (at least here in the U.S.).

So you can understand why I don’t usually announce any goodies before they’re fully baked.

Today, I’m going to break the rules. My boss said it was okay. Continue reading “More Free Stuff From Me and Mineral – Coming Soon”

Breaking News: Your Blogging Life Just Got Easier

You know it’s good for you and your community: blogging. Especially if it’s good stuff, accessible and informative, without sucking away too much of your client-service face time.

What would you say to a new service to help you achieve just that? Consider it done!

It all started when husband/wife team Jud and Kim Mackrill of Mineral reached out to me recently with an intriguing idea. Here’s the overview: Continue reading “Breaking News: Your Blogging Life Just Got Easier”