Wendy’s Wednesday Whimsy

Evidence-Based Investing: Peace, Love and Chaos

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Join us on the magic bus to the Nov. 15 Evidence-Based Investment Conference in NYC. (http://bit.ly/2c8DmRd)

A Wendy’s Wednesday Whimsy

“There’s something’s happening here | What it is ain’t exactly clear …”

If you’re an American flower-power child from the 60s or 70s (or have similar musical tastes), you’ve probably now got a certain classic protest song injected into your head, which you may be humming all day. You’re welcome.

The song’s title, “For What It’s Worth,” is less familiar. Even less well known is its intent. I was surprised myself when I read on Wikipedia that, despite its 1966 “man with a gun” lyrics, it was apparently not another anti-war song. It was composed in reaction to a 10 pm curfew aimed at clearing out the music-loving party-goers who were congesting Los Angeles’ Sunset Strip. Who knew? Based on the crowds that remain there to this day, I’m guessing that curfew thing didn’t go so well.

Evidence-Based Investing: The Movement

What’s this got to do with evidence-based investing? There’s been something happening here too, baby, in a big way. Any of us who have been part of the movement for a while can’t help but notice it. After years of playing the role of the anti-establishment protester, we’ve recently picked up a mass of followers in the U.S. and around the globe. The crowds are spilling out into the streets.  Suddenly (or so it seems), we pacifist protestors have become the Man, the Establishment, the status quo to rail against.

Continue reading “Evidence-Based Investing: Peace, Love and Chaos” →

Is It Okay To Cuss in Your Client Communications?

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This week’s whimsy is inspired by a recent thread in the Evidence-Based Advisors LinkedIn group about John Oliver’s outrageously entertaining attack on many retirement plans’ high fees and opaque arrangements. It’s watchable, worthwhile, and free to share as a link or an embed … You’d think we’d be taking this piece viral faster than you can say “teacup pig.” (If you’re not catching the reference, watch the video.)

But there’s a catch. The language is so salty, the video could serve double duty as a cow lick. It makes McDonald’s fries seem like health food. You get my drift. While most agreed that the piece is “stunningly good” (said one commentator), “the language is just a bit too much” to share (said another). See for yourself, if you’ve not yet.

Should you or shouldn’t you use cuss words in your communications?

Some of the advisers with whom I work regularly pepper their pieces with their own special blend of the famed words from George Carlin’s, “Seven Words You Can Never Say on Television.” Oliver’s popularity puts all of ours to shame, and those seven-plus words aren’t slowing him down. Like us, our clients are adults; if we like the video, why wouldn’t they? And what’s Oliver got that we haven’t?

Continue reading “Is It Okay To Cuss in Your Client Communications?” →

The Biggest Typo of All: That’s Buffett, With Two Ts

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A Wendy’s Wednesday Whimsy

This week’s Whimsy is going to be short and to the point. Having edited evidence-based advisors’ work since 1998, I’d be an independently wealthy writer indeed if I had a nickel for every time Warren Buffett has been referenced, quoted, cited or shared in our communications.

As beloved as the man seems to be in our community, you would think we would at least spell his name correctly.

Quite the opposite. I estimate that I’d nearly double my wealth if I also received a dime for
every time I needed to add the second “T” to the end of his name: Buffett, not Buffet.

I haven’t actually kept score, but it is the most consistently common correction I’ve made during my career – by far. That includes figuring out whether it should be “who” or “whom.”

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This is a buffet.

It’s also a more serious error in my estimation. I’d rather see your readers forgiving you for not being sure whether it should be “its” or “it’s” than catching an error that suggests you’ve confused the Chairman of Berkshire Hathaway with an all-you-can-eat food bar.

Here are a few more handy associations to help you remember Mr. Buffett’s name:

  • Think of him as “Tea for Two.”
  • He’s such a great big name in our business, he deserves all the letters he can get.
  • He’s twice the guy most of the rest of us are.
  • Two Rs, Two Fs … might as well make it two Ts too.

Last but not least, when in doubt, double itt.

Free Stuff, from Me to You

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You know those “free offers” we get deluged with daily? My common refrain for 99% of them is: Just because something is free doesn’t mean it’s worth the price.

That said, I’d like to think that my free stuff is the 1% exception – worth every penny and more.

Several of you who read last week’s Whimsy, figured out that you could retweet or share my post among your social media connections, and come as close to a (probably) compliant investor testimonial as a Registered Investment Advisor firm can ever hope to get.

www-web_optimizedYou can still do that if you haven’t yet.

Retweet it on Twitter

Share it on LinkedIn

Share it on Facebook

Plus, I’ll do you one better. For this week’s Whimsy, I’m pleased to share a newly created, non-branded PDF handout based on last week’s post, for you to reprint and share with your peeps. Visit my website’s new Free Stuff page, and you’ll be able to download a copy from there.

There is one catch. I’ll ask you to subscribe to my e-newsletter to complete the download. That way, when I offer more worthy free stuff in the future, you’ll be sure to hear about it.

That’s it. Otherwise, it’s free, $0.00, nada. (If you’re already subscribed to my e-newsletter, go ahead and fill out the sign-up form anyway to proceed to the free download; don’t worry, you will not end up receiving duplicate e-mails.)

Oh, and one relatively non-whimsical but critical caveat: Please consult with your compliance team on proper use for your firm.

Why Even I (Especially I) Need an Investment Adviser

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A Wendy’s Wednesday Whimsy 

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Hire an Adviser or Do It Yourself? If ever there were a promising candidate for a DIY approach, it would be me.

That’s not always been so. When I embarked on my investment journey around 1990, I was just a typical investor about to enjoy a tech-boom-fueled run in the markets. Then, in 1998, I happened to accept a position at Buckingham Asset Management, where I was introduced to a new way to invest. I’d written about healthcare, libraries and pet care products. Why not finance? I knew as much about investing as the next person.

Which is to say, I knew nothing.

In what turned out to be one of the luckiest breaks in my life, I heeded the advice of my new employers and shifted my scattered stocks into a portfolio of Dimensional Fund Advisors funds. I didn’t really know why, but to be a team player, I took a leap of faith.

Continue reading “Why Even I (Especially I) Need an Investment Adviser” →

A Hat-Tip to Stuart Zimmerman: “Every 100 Documents Count!”

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Stuart Visits Us in Oregon - Oct. 2014
Stuart Visits Me in Oregon – Oct. 2014

Wendy’s Wednesday Whimsy:
“Every 100 Documents Count!”

Read on for a nifty Content-Sharing Library discount offer.

Back when I was director of communications at an energetic young financial firm, I was privileged to work alongside one of its co-founders, Stuart Zimmerman. Others at this relatively small start-up firm may have had it over Stuart on nitty-gritty number-crunching skills, but nobody could beat him on cheerleading optimism. His “the best is yet to come!” enthusiasm was a virulent contagion; few were immune.

Stuart started our “Good News Friday,” for example, where we swapped tales of good deeds that had happened that week, whether it was launching a major new service or helping a family finally get its portfolio on the right track.

One of my favorite “Stuart-isms” is: “Hey, every [number] counts!” At first, the number would be modest. By the time I left The BAM ALLIANCE toward the end of 2008, that number had increased exponentially. But it wasn’t about size. Every client and every dollar entrusted to us did indeed count. This is a lesson I learned from Stuart and the rest of my BAM compatriots – and brought to my own little business.

101 Documents

This is why I am delighted to celebrate last week’s publication of the 100th document in my Content-Sharing Library. Continue reading “A Hat-Tip to Stuart Zimmerman: “Every 100 Documents Count!”” →

Fantastic Facts That Are Stranger Than Fiction

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www-web_optimizedAs part of my daily routine, I keep an eye on a variety of news sources for ideas and inspiration. There’s the financial beat, of course, but I also have been known to wander farther afield, since I never know where the next “Eureka” is going to be. There’s wonder to be found in whimsy, any day of the week.

Here are a few of my favorite finds that seem too fantastic to be true … but they are. You may find them handy for using in a post of your own sometime.

Continue reading “Fantastic Facts That Are Stranger Than Fiction” →

Tech Friends Indeed for My Advisor Friends’ Needs

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www-web_optimizedWhile writing, editing and otherwise putting together solid sentences is a timeless talent, effectively delivering your messages to the audiences you have in mind requires some serious tech power these days. As I focus on helping investment advisors with what they have to say to the world, I receive plenty of queries about how they can best spread the good word.

“Do you know someone who can help us with …”

  1. Building (or updating) our website?
  2. Sustaining our social media and related activities?

Here are a couple of resources I’ve found helpful: Twenty Over Ten and Mineral Interactive.

Continue reading “Tech Friends Indeed for My Advisor Friends’ Needs” →

Thou Shalt Not Testimonial (Or Shalt Thou?)

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www-web_optimizedLast week’s launch of WWW (Wendy’s Wednesday Whimsy) was some fun. And it quickly generated an idea for this week’s post, when one U.S. adviser commented: “I noticed that [the] site includes testimonials, which is verboten here. Lucky him.”

Lucky indeed. Advisers who are based abroad may not know that U.S. Registered Investment Advisor representatives are strictly prohibited from including client testimonials in their advertising (website included). Thou shalt not testimonial is set in regulatory stone here; woe be unto the adviser who violates this commandment.

Flip that around, and many U.S. advisors may not realize that our prohibition on client  testimonials is not universal. In Canada and the U.K. (at least), they are A-Okay.

Continue reading “Thou Shalt Not Testimonial (Or Shalt Thou?)” →

Introducing: WWW (That’s “Wendy’s Wednesday Whimsy”)

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No, I am not claiming to have invented the World Wide Web. But I am launching a brand new “WWW” today – Wendy’s Wednesday Whimsy – a weekly(ish) short & sweet idea that I believe evidence-based advisers like you will find helpful to your cause.

Today, I’m giving a nod to Neligan Financial’s website. After all, our evidence-based advisor friends over in the Land of the Brexit could no doubt use some kindness this week.

Neligan Financial Screen Grab

What I Like About It:

  • It’s nice and clean overall, good use of colors, language and imagery to convey a distinct personality, give it a sense of place, and quickly communicate key themes.
  • I am particularly fond of its Services page. I love how the adviser used his prospective clients’ most pressing questions as his key service offerings. Score!
  • Scrolling down to his newsfeed, check out this recent post: “Things That Reward Patience.” It shows how you don’t have to write a lot to say so much. Bravo!

For the record, I don’t know this adviser personally (yet). I stumbled across his site when he joined our Evidence-Based Advisors LinkedIn group. If the group is a good fit for you, I encourage you to do the same.